Role: Art Director, Designer
Client/Project: Old Navy – The Occasion Collection, In-Store Experience
Challenge/Goal: Create a compelling, high-visibility launch for the new "Occasion" collection. Drive front-of-store traffic and maximize sales for this key capsule collection.
Scope: Full marketing signage toolkit (all sizes/formats), 3D concept renderings, and in-store setup guidance.
Key Deliverables: In-store marketing, signage toolkit, customer journey mapping.
