Old Navy Upper Field Summit
As the creative lead for the Old Navy Upper Field Summit in Philadelphia, I partnered with our creative directors and producers to design and implement the event's end-to-end visual and experiential strategy.
Creative Toolkit: Developed a full suite of branded assets, including the event logo, color palette, typography standards, presentation decks, custom workbooks, and signage to ensure a consistent and professional aesthetic.
Experiential Marketing: Conceptualized and designed physical and interactive elements throughout the venue to drive attendee engagement. This included a dynamic welcome wall, collaborative workshop environments, and branded photo moments that translated the spirit of Old Navy into a tangible, memorable experience for field leadership.
