Old Navy Evergreen Store Signage

I established the foundational look and feel for Old Navy's evergreen in-store graphics, creating a new visual toolkit to ensure brand consistency and relevance. I then spearheaded the rollout of this new creative direction, leading its application on high-impact, large-format placements in the New York 34th Street and San Francisco 4th Street flagship stores. To ensure brand cohesion across the fleet, I also directed the redesign of the cashwrap area in all store locations.