Role: Art Director, Designer
Client/Project: Old Navy – Field Leadership Conference 2025
Challenge/Goal: Capture the energy of Las Vegas, deliver a cohesive and motivational brand experience.
Scope: Full visual identity, event materials, and art direction for 1,500+ attendees.
Key Deliverables: Conference logo/branding toolkit, attendee swag, venue signage and interactive experiences.
Theme: "Buckle up, we’re hitting the open road and cruising straight into the next chapter of Old Navy: Bolder, Brighter, and More Fabulous-er than ever." (High-energy, Roadtrip/Las Vegas-inspired).
Toolkit:
A comprehensive set of visual templates and guidelines designed for scalable deployment across all conference touchpoints.
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Art Direction
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Color Palette
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Visual Motifs
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Conference Logo
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Typography
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Graphic Language
Experiences:
Designed and executed themed experiential photo ops representing the "Old Navy roadtrip." These interactive vignettes provided both manager engagement and a strategic sneak preview of new seasonal product integration.
Signage:
Designed a cohesive print and digital signage system to ensure seamless attendee wayfinding and deliver timely, on-brand communications across all conference touchpoints.
